"Peception Gap" Leaves Millions in Landfills -- Last year, Americans threw an estimated $800 million in landfills.T hat’s the estimated value of the nearly 50 billion cans that are not recycled each year. That buried treasure could provide needed revenue for cities, communities, civic groups, and charitable organizations. With a steady decline in recycling in recent years, the number stands to grow.

Aluminum Can Recycling Speech by Martha Brooks President, Alcan Corporation. July 8, 2003, Press Conference Sponsored by Ohio Department of Natural Resources Division of Recycling & Litter Prevention.

The Can Do Mission -- Interviw with Martha Brooks, CEO, Alcan Corporation, in Continental Magazine.