Educating People about the Benefits of Recycling

Novelis, the world's largest recycler of used aluminum beverage cans, is committed to getting the message out to consumers about the valuable benefits of recycling aluminum beverage cans.  It is important to increase consumers' awareness that aluminum is the only recyclable packaging material that has the ability to be recycled forever -- from can to can without deterioration in quality or value.

ALUMINUM -- INFINITELY RECYCLABLE!