Promoting the Program

The more people know about your efforts, the more people will participate. Because it’s "good news," people will want to hear about it. Recycling is something everyone can be proud of, so talk it up.

Let parents, community members and local media know about your exciting recycling program. Send letters home with students explaining the purpose and benefits of the program so parents become involved.

Include inserts in programs at music and athletic events to reach out to people attending these activities.

Post flyers in local businesses to encourage community members to drop-off their aluminum cans to support your school.

Invite reporters from local newspapers and radio and television stations to attend your school’s recycling events or to interview student contest winners.

Don’t forget to send the media news releases to tell them about your program and how close you are to reaching your goal.

Now you are ready to start an aluminum can recycling program in your school – and take advantage of a wonderful opportunity to support your school and protect the planet.

Good luck reaching your goal!