"Peception Gap" Leaves Millions in Landfills -- Last year, Americans threw an estimated $800 million in landfills.T hat’s the estimated value of the nearly 50 billion cans that are not recycled each year. That buried treasure could provide needed revenue for cities, communities, civic groups, and charitable organizations. With a steady decline in recycling in recent years, the number stands to grow.

The Can Do Mission -- Interviw with Martha Brooks, CEO, Alcan Corporation, in Continental Magazine.